The Data Stack Show

34: The Intersection of Data Engineering and Marketing with John Marbachm of Grafana Labs

Episode Notes

On this week's episode of The Data Stack Show, Eric and Kostas talk with John Marbach, senior growth manager at Grafana Labs. In this conversation, John discusses marketing ops and the blending of roles of data engineering and marketing.

Highlights from this week's episode include:

• Grafana Labs John Marbach Senior Growth Manager
• Introduction to John Marbach and working in the blurred lines between marketing and data engineering (2:14)
• How managing pipeline building and consuming data influences the use of downstream tools (6:28)
• Experiments in marketing (11:28)
• Exploring the role of marketing ops (15:35)
• How accruing technical debt can grind things to a halt (20:35)
• Matching the stack with the company's scale (24:48)
• CDPs and marketing to developers (28:40)
• Biggest challenges and barriers between data engineering and marketing (35:19)
• Takes on reverse ETL (39:07)
• Thoughts on cryptocurrency and the blockchain (44:08)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.